Kids On Bridges

United Kingdom


Artist: kidsonbridges
Genre: Shea Seger
Duration: 00:03:43

KIDS ON BRIDGES When The Needle Drops Featuring Shea Seger SINGLE RELEASE + MUSIC VIDEO Release Date: 18 May 2015 | Label: Wall of Sound / Rise International Pre Order Link - Itunes Kids On Bridges release ‘When The Needle Drops’ from their Top 30 UK charting Debut Album which is brimming full of instant hooks and electronic grooves which combine here to provide an instant ear worm. Following Kids On Bridges recent critically acclaimed singles ‘Walls’ and ‘Bankers To Feed’ and a support slot with Grammy winner Beck, the band now release ‘’When The Needle Drops’ from their top 30 UK debut album ‘Kidology’. ‘When The Needle Drops’ is brimming with instant hooks and is certainly the most electronic outing by the Liverpudlian trio to date. Described as Phoenix meets New Order and reminiscent of Bowie’s ‘John I'm only Dancing’, this is a heavy electro dance groove and instant ear worm. The single has a new dimension sonically as it features guest vocals by Shea Seger who has a number of A-list fans including Elton John, Madonna (insert falling over joke here) and film director Cameron Crowe. In fact, Crowe is such a fan he named a character after her in his film ‘So We Bought a Zoo’ - it doesn't get much better than that! Consistent with Kids on Bridges two previous singles ‘When The Needle Drops’ is profoundly honest, looking at the modern culture of style over substance within the Arts as frontman Christian Bragg explains: ”It’s a little tribute to Maverick label boss Anthony H Wilson and Factory it was always about the music and the vibe now in the industry its never about the quality of the songs, movie or book anymore, but the stats on social media. What happened to just getting a DJ to play a song because it’s a good song and not because of the hype or the Youtube views it’s gained. It should be about just playing a song that touches a nerve and that feeling you get when hearing a needle drop on the decks that shoots adrenaline through your veins and gives you a natural high.” Kids On Bridges bring a refreshingly direct approach to proceedings and that is exemplified with ‘When The Needle Drops’ both musically and visually as the accompanying video strikes home the message behind the song perfectly with faceless dummies taking centre stage. It is fair to say their message has been received loud and clear. Watch the video for ‘When The Needle Drops’ here and grab Kids On Bridges full length debut album ‘Kidology’ which features ‘When The Needle Drops’ from iTunes here.